haku: @indexterm marketing profitability / yhteensä: 50
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1.
Will the frog change into a prince? Predicting future customer profitability
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 281-294
 2011 Rust, R.T.
Kumar, V.
Venkatesan, R.
2.
Joe Camel: Post-mortem of a brand spokesperson
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 401-430
 2010 Weinberger, M.G.
Spotts, H.E.
Markos, E.
3.
Editorial: Measuring return on investment from advertising: 'holy grail' or necessary tool?
International Journal of Advertising
2010 : AUG, VOL. 29:3, p. 345-348
 2010 Taylor, C.R.
4.
Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio
Journal of Marketing Management
2007 : VOL. 23:9-10, p. 991-1011
 2007 Ryals, L.
Dias, S.
Berger, M.
5.
The use of marketing metrics by British fundraising charities: a survey of current practice.
Journal of Marketing Management
2007 : VOL. 23:9-10
 2007 Bennett, R.
6.
Can we learn together? Co-creating with consumers
International Journal of Market Research
2005 : VOL. 47:4, p. 407-427
 2005 Roberts, D.
Baker, S.
Walker, D.
7.
Variety seeking, purchase timing, and the "lightning bolt" brand choice model.
Management Science
1999 : APR, VOL. 45:4, p. 486-498
 1999 Chintagunta, P. K.
8.
Messeauftritt: Seriöse Information - faszinierendes Umfeld. *HILGER UND KERN
Absatzwirtschaft
1993 : AUG, p. 56-58
 1993 Schoepper, P.
9.
Markenwertmessung durch Indikatoren für den Markterfolg.
Markenartikel
1993 : MAR, VOL. 55:3, p. 127-130
 1993 Franzen, O.
10.
Explaining advertising intensity at the firm level: the Belgian case.
Revue d'Economie Industrielle
1992 : APR-JUN, 60, p.42-52
 1992 Pelsmacker, P. de
Jegers, M.
Proost, J.
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